Before we tell you what this platform can do for you, let us explain what Hubspot is, because it might be the first time you hear about this CRM tool, but we assure you that once you try it in your business you will never want to use another one.
read on to make sure you don't miss a thing!
Hubspot is a software platform that helps companies to attract visitors, convert them into leads and finally, transform them into customers through a very simple formula: seduce users with relevant, useful and quality content.
This platform was founded in 2006 by Brian Halligan and Dharmesh Shah, who realised that traditional marketing or Outbound marketing was no longer working. New technologies and the internet made marketing change, and so they created Hubspot, based on the Inbound Marketing methodology.
HubSpot is the software that allows you to move through the conversion funnel, that is, your potential customer to move from one stage in your journey to the sale.
Within the platform you can find:
HubSpot aims to help you achieve your goals, which is why it brings together all the possible digital tools so that you can attract, convert, close and delight from a single platform. In short, it makes the process easier for you.
We have already explained what Hubspot is, and as you can see it is a software where you find automation tools, analytics, SEO, blogging, social media, landings generation, it is an all in one.
It is true that the platform began as a software dedicated to the world of marketing, but now it has been extended to sales with the creation of CRM and customer service functions.
Hubspot seeks new business opportunities, to close the sale and get new customers and also to offer a good service to get satisfied customers to recommend you. The latter has become essential in recent years, as it has been proven that "word of mouth" is a factor for the growth of a company, first because it gives you credibility and second, because you get publicity without the need to create a campaign, since it is the customer who is responsible for doing so.
The platform has the following functionalities: CRM, Marketing Hub, Sales Hub, Service Hub, Operations Hub and CMS Hub.
After reading what Hubspot is and what it is for, it is clear that this multi-platform serves to simplify many of the tasks of a company, from your digital marketing strategies to the automation of processes.
Here is a list of the benefits of having this platform in your company:
It is currently a platform used by many brands to control their communication and sales channels, as you can find everything in one place without having to use several tools.
Now that you know what Hubspot's platform is all about, it's your turn to choose if it's right for you, but as you've read throughout this post, it's a very powerful tool in the world of Inbound marketing, because it's easy, fast and intuitive.
we hope we have solved all your doubts and that you have enjoyed reading this post!