If you've ever wondered what a storyboard is and what it's for, in this post we'll clear up all your doubts. It's time to do different things, set new goals and run towards them with the support of audiovisual production.
let's start!
In general terms, a storyboard is a set of graphics and images that are represented in a sequential way, that is, a visual guide that shows us different numbered and chronologically ordered images that represent the fundamental frames of a film. These images show us the key moments of the script and in them different elements can be represented in a graphic and simple way. However, they have gained special importance in marketing and advertising during the last years.
First of all, we need to follow some guidelines that allow us to represent the content as a sequence. And secondly, we need to create a storyboard that allows us to illustrate the development of your next advertising campaign or other element that you want to represent in the storyboard. The steps to follow in the storyboard are:
This type of format is very useful for all those graphic design professionals who work with visual advertising. The director of photography and the film director follow this visual guide when they are shooting a scene, although they may change some shots during the shooting or alter their order in the editing room.
Videos have long since become a trend in marketing strategies to attract potential customers. It is often used in email marketing strategies, where the storyboard can serve as a support to segment and satisfy the interests of the audience. This format allows you to divide and convey concepts clearly, as the aim is to assimilate the information in a short time.
Nowadays, most consumers prefer to watch a video to learn about the characteristics of a product or service instead of reading a text. In fact, there are very powerful reasons to know the power that video has in the digital marketing strategies of companies. It requires time and investment in production, as one of the most important stages of the process is the storyboard. This storyboard will help us to plan and compose the narrative, editing, design and scenes of the video. It is commonly used in films, games, animations, advertising and marketing.
Many times, we try to save resources at the cost of skipping some steps in the production of the video. However, the storyboard is vital for both the client and the audiovisual production agency to be certain of what is going to be done and how.
The storyboard is the easiest and most graphic way to show the production in a digital marketing plan. Unlike long videos, the storyboard gives an attractive, brief touch and increases the retention rate of the audience. Haven't you started using this tool in your marketing strategy yet? Go for the improvement of your videos and reduce costs.
Let's finish this post by talking about the pros and cons of storyboarding. Here are the most important reasons to use a storyboard in your video production:
On the contrary, we can find some disadvantages, such as: