Pinterest is one of the most loved social networks by those who love to find visual content in photos, learn information through them or enjoy hanging posts to share them with other users. But Pinterest also has other qualities that can be useful at a business level and not only personal, did you know? For example, it helps you to improve traffic to your website, do you want to know how?
Pinterest is one of the most used social networks worldwide, with about 400 million monthly active users registered on this platform, making it one of the most preferred social networks by users worldwide.
It is a social network chosen in most cases to consult images related to lifestyles, collect ideas, share others and create a community. The operation of Pinterest is based on boards, which are filled with images or pins (as the application itself calls them). In this way, users store on a board everything they consider relevant on a particular topic. In Pinterest all content is shared in photographs, which are sometimes uploaded by users themselves and other times are uploaded by authors of blogs, forums, websites, companies ... that use the images to promote them and link to these your page to receive visits.
When we talk about how we can get traffic to our blog or website we always think of Gmail campaigns, advertising strategies on social networks (Instagram or Facebook, mainly), but almost never think of Pinterest .
Mainly this happens because Pinterest is considered by many users as a tool to create pins (boards) about health, lifestyle, beauty... But they never think that this can help to increase visits to our website. If you have not yet used Pinterest to drive more traffic to your website, it's time to start doing it. You are missing opportunities!
This social network can be very interesting not only because of the large number of users it has, but because, as we mentioned at the beginning, what Pinterest seeks is to create community. Thanks to the fact that multiple people save similar boards, algorithms are created that end up recommending very similar content among some users who share similar tastes. In this way, users are very connected to this network and that they can find our brand there, where they seek inspiration for their day to day, can end up being very beneficial for us.
In addition, Pinterest offers us another advantage: it has not yet been widely discovered. Think about how many of the companies you know use Instagram or Facebook as a social network to communicate with their followers... All of them? Maybe. Now think about how many of them are using Pinterest... Exactly, a lot less.
Positioning ourselves on Pinterest gives us an advantage over other brands as they haven't yet discovered the audience we can find on this social network and how it can help us grow our business.
On Pinterest, as on all sites, there are also keywords to help us position ourselves. We just need to understand how the algorithm of this social network works to be able to perform better.
Pinterest's algorithm has a search engine called Smart Feed that is responsible for determining what each of its users will see in their feed, based on keywords related to the keywords of their previous searches. This algorithm takes into account the factors:
Select a list of companies and people to follow and share their content too - don't just make your profile a way to promote your brand, because sharing other people's content will bring more users interested in what you post on Pinterest.
We hope we have helped you with these tips and that your brand really starts to succeed on Pinterest. It is important to be where the audience is and in this social network... there is a lot of it!