You will have heard of web positioning or SEO positioning, right? And you will also have heard that SEO positioning is to appear at the top of Google or as Carlos Redondo said on Twitter "Time puts everyone in their place and if you do SEO, it will put you a little higher".
But SEO positioning also goes a little further and it is important to know what type of SEO we are working on to reinforce some factors or others because, for example, SEO off page and SEO on page are not the same thing.
SEO, in its acronym Search Engine Optimisation, is a series of content optimisation strategies that aim to improve our position in search engines for certain search terms, with the aim of increasing traffic to our website.
Therefore, the strategies we use to position our website will be SEO techniques that will not only drive more traffic to our website, but also improve other features, such as: improving the design of our website to make it more attractive to the user, improving the keywords we use to refer to our content on the web, etc. In short, SEO positioning offers our website many advantages that go beyond finding us in the first position when someone searches for terms related to our website on Google.
However, depending on the SEO factors we are going to work on, we can talk about two types of SEO: off-page and on-page. Each of them is in charge of covering specific characteristics.
As we have just mentioned, off-page SEO is the task of knowing which external factors influence the positioning of our website and working on it consists of applying a series of strategies and techniques that help us to obtain external links that point to our website. As we have already mentioned, if we have a high number of external links that lead traffic to our website and, moreover, it is quality traffic, success in SEO positioning is assured.
Off-page SEO is linked to the Page Rank of a web browser such as Google. The Page Rank is a score that Google assigns to all the web pages it displays when a search is performed and which is updated and modified from time to time. This score that Google assigns is based mainly on links received, total visits to the page and the quality of the site in terms of design, updating, content, participation, etc.
In other words, Google will value the quality of our page to decide our positioning based on links from other blogs, publications or social networks that link to our website to guide traffic. As Wendy Piersall said at a conference in 2018, "Google will only love you when others love you first" How right she was!
But how can we improve our off-page SEO to drive traffic to our website? Let us tell you!
There are several actions that, if we carry them out, can end up driving quality traffic to our website.
After reading all this, you will realise how important SEO positioning is for our website and that driving quality traffic to it is a fundamental aspect of positioning ourselves in Google. If you still have doubts about how to position your website in the search engines and would like to do so, at Occam Agencia Digital we can help you get started in this world. Contact us!