One of the best strategies to publicise your business and reach as many potential customers as possible is to advertise your brand on social networks by creating an account as a company.
But the problem before starting in social networks is the uncertainty, hundreds of questions go through our heads, where is better to create an account, what contents are better for my company, in which formats? Don't worry, in this post we will solve all those questions that don't let you sleep and you will be able to start your experience in social networks.
There is a list of things you have to take into account when starting in social networks, we show you it:
As always, in any marketing strategy, what you have to take into account before you start is that in order to be successful you have to set goals, so you can always know where you are failing and correct it. In order to set goals you must first know who you are targeting and how you want to reach them. If you know what you want to achieve in the short and long term, all the actions you carry out should be aimed at achieving it.
S: Specific
If you want to define your objectives well, it is essential to detail everything as much as possible, having set your objectives and those derived from them. For example, if your objective is to reach 10,000 followers, the sub-objectives you set could be: "before X day", "at least half of them interact", etc. This way you will be very clear about the steps to follow and having them so clear, the commitment to achieve them will be greater.
M: Measurable (Measurable)
From my point of view, this is the most important characteristic of the SMART method, as the objectives you set yourself must be measurable, you must have KPIs and know how to optimise them. It is much easier if you can measure your results, as knowing that you have to reach X number of followers, you will know how far you have to go to achieve your objective.
A: Achievable
You have to be ambitious with your goals, but also realistic, if you start with your instagram account as a small little known brand and the first goal you set is to reach 10,000 followers the first week, the only thing you will get is discouraged, if you set more realistic goals, you will achieve them and you will see your growth. Encouraging you to continue optimizing your strategy. Therefore a good step in your strategy is to observe what your limitations and weaknesses are, to strengthen them and not to set impossible goals.
R: Results
The next step after having correctly followed the previous ones is none other than achieving results. Once we have fulfilled everything we have planned, it is time to analyse the results achieved in order to continue optimising the strategy.
T: Time
These objectives achieved in the previous point must have deadlines, when setting the objectives, you must do it within a calendar, it is important to know where we want to get, but if we do not set a deadline, the rest of our strategy will be useless. It is often important to divide a strategy into phases, for weeks or months to always know where you are in your strategy.
Having explained the SMART technique and understood the goal-setting phase, let's move on to the next point on the list.
To achieve your goals and make a name for yourself on social networks, it is very important to have a good Social Media strategy and be very rigorous with it, with extreme discipline and perseverance, a lot of perseverance. So if you want to have a good positioning and presence on social networks, don't wait any longer to follow our advice and optimise your Social Media strategy.