A conversion funnel is an online marketing term related to the business goals we set ourselves when we start an online business. It is also a way of classifying and organising the different stages that consumers go through, from the moment they generate a need until they decide to fulfil it and become customers.
-Blog articles, in which you can talk about the latest news or market trends.
-Publications on social networks that invite your followers to interact in order to generate engagement, such as Instagram, Facebook, Twitter, TikTok, LinkedIn...
-Tutorial videos that show explanations on how to use your product.
-Ebooks that delve into the topic of interest to your target audience and are interesting to the reader.
-Webinars to educate leads and tell them about the benefits of hiring your services or purchasing your products.
-Interesting or eye-catchingevents that put prospects in context and feed their curiosity.
-Product demonstrations or free trials for the user to evaluate whether it is what they are looking for. This is one of the most effective techniques as everyone is willing to get something for free, which they may or may not end up buying.
-Previoussuccess stories so that future users can see that your service and product is effective.
-Discounts to encourage purchase.
The funnel methodology is not only divided into three stages depending on the part of the funnel in which the users are. It can also be divided into five stages depending on how the customer is doing:
-Lead acquisition: In this stage, the most important thing is to get your future customers to give you their data so that you can use them in your funnel.
-Prospect: Once this happens, what you have are prospects, we classify the previous leads in order to create strategies according to them, so you save effort by knowing where each of your leads is in your sales funnel.
-Opportunity: In this phase you should focus on finding your sales opportunity, that is, you already know what product or service the potential customer is most interested in, so you should focus on showing him only what he considers relevant and discard the rest of the information.
-Qualification: Measure and analyse the interactions that these future customers have had with the products, so you will know what specific interests they have and what will drive them to make a purchase.
-Closing: This is the last stage of the sales funnel, in this stage the lead has already become a customer, that is to say, they have already made a sale, so the company has achieved its main objective.
Remember that if you build your sales funnel strategy well, you will be able to take your leads phase by phase until they become loyal customers.