Before moving on to the benefits of storytelling, you should know that it is the art of knowing how to tell a story. It is also a technique widely used in marketing that consists of connecting with users through the message you are transmitting. The objective is to connect emotionally through a story. The key is to get to know our users through an emotional connection generated through a story. It is not just telling a story. It is provoking an emotion, a sensation or feeling in the user with this story. The user must feel to not forget and storytelling is the technique that will achieve this. Today, storytelling is used in blogging, podcasts, videos, email marketing, interviews, infographics, presentations, social networks, products and courses.
Creating stories around your brand is a strategy that will make you empathise with your audience and create bonds. Every day we receive large volumes of information, advertising here, advertising there. The important thing is to stand out above the rest with a story that impacts the audience and generates a deeper bond. A story has three main elements which are the three acts. The first act is shorter and shows the time, place, setting of the story, the protagonists and there is an intrigue caused by the hook that is included at the end of the act to fuel the interest of the audience. The second act is the longest part of the story. Here the challenges of this story are presented, the knot. At the end of the second act, the challenge is presented. In the last and third act, the challenge is overcome and the situation presented has improved or evolved.
To benefit from storytelling, it is essential that you can generate a strong hook and for this it is important to consider conflict, contrast and contradiction. Conflict is the clash of forces and needs that go in opposite directions. Contrast refers to including two opposing qualities such as big and small or abundant and scarce. Finally, contradiction is the element that goes against the audience's expectations. The main objective of the hook is to get your audience interested in your story and eager to know more. Do not bore the readers with stories that only you want to hear, tell the story for your audience. Do not forget that conflict will be the engine that will move people and keep them glued to the story.
Storytelling helps your product or service to sell better, as it is not just an advertising campaign, but offers a story around your brand.
Don't forget to be empathetic, as well as persuading, demonstrating and convincing when telling your story. It is also important to define the message you want to convey to your audience. When telling your story, take into account the message, the connection, the emotion and the senses. With this technique you can create emotional connections with your audience and if you manage to generate positive emotions, your story will make your business be remembered and remain in the consumer's mind. Remember that in every story there must be a main character with whom the audience can identify. Your protagonist must be solid.
do you use storytelling?