Information and Communication Technologies (ICT) have brought us endless possibilities to adapt companies to the needs of consumers. HubSpot' s CRM has done it following the Inbound methodology. And in this post we want to share with you why it is a perfect platform to integrate all your marketing actions and focus them on the same objective.
Intuitive, easy to use and agile in the management of sales and the company's relationship with prospects. Will you join us?
You've probably heard about this type of management alternative that is ideal for your relationship with your customers, especially because of the amount of benefits that brands that have already implemented it are obtaining. Take a look at these advantages:
HubSpot's CRM allows you to integrate your website and social networks. You can connect them from NOW to create and publish posts and track interactions.
Segment and organise contact information through the creation of lists with which to filter the groups in the database. Want to work more efficiently? It also uses a scoring system, giving each lead a score based on meeting certain characteristics that have been marked by the company. In this way, it allows you to rate each lead according to the actions they take in SQL, MQL, etc.
Follows the contact at each stage of their buyer's journey. It has a dashboard that shows how many contacts there are in each phase, called 'Sales Pipeline'.
As HubSpot's own company points out, its CRM is totally free, even if you stop paying your bill: "Why pay for a CRM when you can have one for free?"
In this CRM there are no limits to the personalisation of your actions on social networks, on the blog, on your website or wherever you are acting. Contextual marketing knows that customers are the strong point of any Inbound strategy. So they identify opportunities, choose the segmentation option and apply personalisation in calls to action, emails, etc. Do you bet on contextualised contextual marketing?
HubSpot CRM can be used simultaneously with other CRMs, such as SFDC or Microsoft Dynamics. No problem.
It increases the effectiveness of the company's purchasing processes. For example: this CRM even tracks when a customer opens an email and notifies you with a message.
There are no handicaps to implement it in any company's sales department in a simple way.
Real-time updates: The sales department can constantly monitor the status of leads, connecting them instantly or acting quickly, as required.
If you are more quantitative than qualitative, here are some data on companies that use CRM systems to manage their Inbound Marketing strategies:
These are data collected directly from HubSpot, but if you want to dig deeper and soak up more and more statistics, we invite you to click on this link. Open your mind!
We know that companies want - we want - to achieve results as soon as possible (increase organic traffic to our website, attract more customers than we have so far, etc.), but let's not forget that our objectives must be SMART:
Be realistic. You can't increase the visits to your website by 50%, from 2,000 to 3,500 in one week, but you can in the next 3 months.
Yes, we know this is an exaggerated example, but we are getting to know each other and we have seen how companies fail because they set unrealistic (OR ZERO) goals.
Be smart, move forward with every step, step hard, but don't run.
In one word: AUTOMATION. We are automatic, we save time and increase efficiency. HubSpot CRM is able to automate all your marketing actions with sense and homogeneity. Real-time updates, tracking and organisation is just the beginning of a fruitful relationship between CRM systems and customer management in companies.
do you want to stop wasting your time examining flows and start investing it in the people who are important to your company? At Occam, we're as clear as water.