If you use SEO on your website, you have to use ASO on your app. ASO is called the SEO of apps. It is a very accurate definition, because just as we position our website and take care of it so that it is maintained, we should do the same with our mobile app. Don't you think?
SEO, as we already know, is a series of content optimisation strategies that aim to improve our position in search engines (mainly Google), for certain search terms, in order to increase traffic to our website.
Therefore, the strategies we use to position our website will be SEO techniques that not only manage to direct more traffic to our website, but also improve other features. Some of these features may be: improving the design of our website to make it more attractive to the user, improving the keywords we use to refer to our content on the web, etc. In short, SEO positioning offers our website many advantages that go beyond finding us in the first position when someone searches for terms related to our website on Google.
On the other hand, ASO is the same but related to the positioning of mobile applications in app shops such as App Store (iOS) and Google Play (Android). With 9 million mobile applications in Google Play and 2.5 million in App Store, it is very convenient for businesses to have a competent App Store Optimisation (ASO) strategy to place their apps at the top of the mobile app shops.
Therefore, ASO is the process of optimising an app so that it appears among the first results when a user searches the app shops.
When it comes to ASO positioning for our apps, we must take into account a series of factors that we must work on in order to carry out a good optimisation. There are two types of factors that include the different categories of the app that we can optimise.
On-Metadata ASO factors: As in SEO positioning, there are internal and external aspects that will influence our positioning. As for the internal (on-metadata) we can find the following:
ASO Off-Metadata Factors: The ASO off factors are those that, without depending directly on our app, will also influence its positioning. They are those that depend on the user's interaction with our app. For example:
Now that we know the factors we can work on for our positioning, we can start working on the ASO or, in other words, on the positioning and optimisation of our app.
Positioning our app following an inbound marketing strategy will be very beneficial for our brand. As we already know, inbound marketing makes customers feel attracted and interested in our brand. To do so, we follow four fundamental steps:
To find out what things we can improve in our application we can launch periodic surveys. In this way the user will feel that they can be part of the project and we will be able to improve our app. The best thing about this is that both parties will come out winning.
These are the four main steps of inbound marketing. However, you must be constant and work on each one of them to get engaged users. Dedication and perseverance are the keys to success and it would not be less with your mobile app. Are you ready to start working on the ASO positioning of your app?