Call it search engine optimisation or search engine optimization, the goal is still to improve a website's visibility and achieve top rankings on Google and other search engines. SEO (Search Engine Optimisation) involves more than just an online presence.
Many businesses and SEO professionals struggle with defining SEO goals. Consider the following steps to create SEO goals that meet the company's expectations and generate the desired results.
When we talk about SEO we refer to web positioning. Why do we want to improve it, how does it help us to increase our visibility? These seem like obvious questions, don't they? Companies have become increasingly aware of the advantages of making themselves known and increasing their visibility on internet search engines, as it opens up a world of opportunities for their brands.
So much so that nowadays there are very few companies that do not have a website to show who they are, what they do, what they offer, etc. In short, it is a kind of showcase and a powerful tool to attract customers. Achieving this is not an easy task, as it requires more than just being located on the web. We will tell you what it is all about.
SEO (Search Engine Optimisation) is defined as "the process of improving the visibility of a website in the organic results of the different search engines". Since its appearance, it has evolved so much that its basic factors have come to reside in relevance and authority, that is, the correspondence with a specific search and the popularity of the website itself.
Some of the best practices that you can carry out to improve the SEO of your page may be the following:
If you want to know how to set good metrics for your goals, here areSMART goals . As the acronym says, SMART goals are smart, as they direct a company's strategic efforts to be specific, measurable, achievable, relevant and on time.
The SMART criteria refer to the 5 basic characteristics that every goal must have to be considered SMART:
Here you define what your company wants to achieve over a certain period of time, using the above mentioned SMART objectives: specific, measurable, achievable, relevant and time-bound.
Once you know what your business objectives are, you need to focus on how marketing can contribute to achieving them. It may be that the company wants to increase its sales, so they will resort to creating more effective advertising campaigns that will be done by those who work in this area.
You should think about how SEO can help in the marketing campaigns to be developed, some options could be:
As well as your business objectives, define smart SEO goals in order to make your SEO progress measurable. It is worth noting that an SEO strategy can take weeks, months or even years, as it is a positioning process that will depend on different factors.
To measure how well you are achieving your SEO goals, you can take into account:
One thing is clear, and that is that it is not easy to establish and develop the objectives of an SEO campaign, which is why every company that does not specialise in digital marketing turns to professionals in the sector to carry out its SEO strategy.
Keep in mind that there is no common pattern for digital marketing, nor for marketing in general. Each company has its own customers, products, services and business objectives, so you must be very careful when applying these objectives to your website, because the slightest basic error will trigger problems with Google, which is reflected in penalties to your positioning.