The video is already a powerful tool of attraction and persuasion. If it is corporate, it will present in an easy and close way the products and services of any brand, its processes, experiences and values. It is the best letter of introduction to make yourself known, much better than any simple image. It impacts on your audience and their brain, retains the message for a long time. Are you looking for a format that represents you? Check in this post why the corporate video can be the tool you need.
The corporate video is a high quality audiovisual production that shows aspects of the company in a truthful and close way. It reflects brand identity, social responsibility, mission, vision and values, among other things. Here are the reasons why your company should have one:
So, how do you create your corporate video? We tell you in the following section.
If you are thinking of creating your own audiovisual piece, it is important that you take into account the following key aspects:
Audiovisual production directly to the heart of your audience.
who hasn't heard that corporate video is vital to any company's marketing strategy? The data speaks for itself: "64% of people are more likely to buy from a website where they have seen a corporate video".
do you like watching more than reading? Do you use YouTube often? The same thing happens to the user. And while you improve the user experience with a corporate video, you also position your brand (a video is better positioned in Google than any other format), it can go viral (it will fly fast through social networks), you generate trust (you increase the feeling of proximity and belonging), you generate qualified traffic (after watching your corporate video, the user is very likely to visit your website) and you generate loyalty (be constant, make tutorials, communicate and turn your videos into the best communication channel). Moreover, it is not expensive, everyone can access it from a simple smartphone (anytime, anywhere) and it is pure marketing (an action that seeks to communicate a message).
The corporate video makes your business unique and allows you to tell in 1 or 2 minutes your product or service. Dynamic and effective. Explain to your audience what makes your business different and unique, consult experts and let them tell you what is the best option to produce your video. Are you going to use Motion Graphics? Are you going to record it in your facilities? It is important that the creativity fits your needs and your budget.
The video will help your audience better understand what your company is about and you can use it in meetings, conferences, on your website, blog, social networks, etc. Video marketing is trending on various platforms. In fact, HubSpot states that "81% of brands are already using it". Your competitors may already be using it as part of their communication and advertising strategies. Keep these tips in mind:
are you ready to create your corporate video? Do you want to discover for yourself all the advantages of this format? Do you want to create a video marketing strategy that will give you results? Discover all the benefits of corporate video in your company!