We're sure you've heard about new trends countless times. That's what it's like to end one year and join the beginning of another. After all, 365 days mark a before and after in people's lives, but also in the lives of companies.
2018 has not left anyone indifferent, as we have seen how companies have increased their commitment to Inbound methodology and video marketing, among others. But what can we expect from their behaviour in the new year? How do they face it? What will be the main novelties? And the changes?
We are ready to tell you about them, and maybe these new developments will help you to continue growing. Don't stay in doubt and join us.
We live in a society convinced that the key is not to expect anything from anyone, but its protagonists are impractical in its application. Expecting always forces us to set expectations, and in the world of marketing, each professional and each company expects different changes. From a general point of view, we are going to tell you what will be the main developments in 2019:
Intrusive methods stopped having a positive impact on society a long time ago. Perhaps they did when people/users had no other option, but when new methodologies such as Inbound came onto the scene, intrusive bounce rates began to skyrocket. Many companies have become aware of the wasted effort they were investing, and the fact is that invading, interrupting and annoying have nothing to do with attraction.
is there a better way to get customers than attracting them in a natural way? Inbound Marketing came as a change of trend, and companies have realised that intrusiveness makes them obtain the opposite effect to the desired one. Just stop and think for a moment about the following situation: your objective is to increase sales, but if you interrupt the user, the most likely thing is that he will flee. Don't you think so?
Nobody is interested or likes to be bombarded with information that, even if it is of interest to us, interrupts us and almost forces us to make a decision.
That is why new technologies and awareness of consumer behaviour have made digital marketing possible.
And you, where do you stand?
At Occam Digital Agency we are ready to join the novelty.