In any marketing strategy the first step should be to know who we are targeting, as our entire strategy depends on this, and this will be achieved by defining our buyer persona, in this post we will show you everything you need to know about it and we will also show you how to define it for your business.
When we talk about buyer persona we are referring to the ideal customer archetype of a particular product or service, this is formed by demographic data and other information related to their online behavior and their personal and professional profile.
So basically the buyer persona is a representation of your ideal customer formed by the data of real customers. It is a prototype of the customer that is intended to be the ideal customer of our company.
Something fundamental in any strategy is to know who we are addressing, especially because for our company to be successful we must know what content we should create, adapt our proposal to our audience, as well as the message and the channels we will use. If we know our potential customers, including their needs, their tastes, and their concerns, we will know how to create content proposals that they perceive of value and quality. Knowing the pain of our buyer persona we have something very valuable, if we know what their needs and concerns are, we will know how to solve them thanks to our products or services.
For all this, the importance of having a mental image of our buyer persona is of vital importance, for this we need a series of information, what? Read on!
This point should not be in the post, since within creating your buyer persona, everything is beneficial, it is even necessary to continue with any strategy.
You should NEVER aim to attract just anyone to your business or website, it is much more beneficial for your brand to attract the right people, if you attract those who are interested in your brand, you will convert much more and you will have segmented your audience, something that does not happen if you focus your strategy on reaching the largest possible number of users. Having your buyer persona, your focus will be much greater, every piece of content you decide to create will be oriented to them and you will convert much more.
Thanks to creating your buyer persona, you will have information about where your ideal customer is, both platforms and channels, thanks to this you can adjust the focus on which you are putting all the efforts of your marketing campaign, so you will establish your presence where they are and you can distribute your content so that they have a greater reach among your potential customers.
A very important point when creating your buyer persona is to know what they want and what they need, this will be achieved by analysing their consumption habits. Knowing your consumers well, you will know what to offer them at all times.
Once you know what your consumers need, you can help them to satisfy that need by improving your products, adapting them to the needs they need to cover. This way they will feel that the company cares about them and their trust in the brand will increase, as a close bond will have been created between the two of you.
With your buyer persona in place, you will know exactly what content to create for them, and this content will be so targeted to them that they will feel it is exclusive and personalised content, which will attract a higher volume of leads, ultimately leading to increased sales.
Although it is vitally important to define your ideal customer, it is not an easy task, you have to take a lot of factors into account, being highly specific in gathering information. But thanks to the steps below, this will seem like a piece of cake.
What is clear after reading this post is that one of the most important points in a marketing strategy is to define your buyer persona, it brings many benefits and you just have to follow these simple steps to create it, what are you waiting for?