Quick: What's the first thing that comes to mind when you hear about video marketing?
We invite you to discover if you are on the right track in a post that will teach you what video marketing is and that will convince you to include it in your strategy - if you haven't already done so. We will explain in simple terms what one of the most revolutionary trends of this year consists of, its leading role in brand visibility and how it is making its way into Inbound Marketing.
are you ready?
Yes it is an online marketing tool. Yes it is based on the use of audiovisual material to achieve marketing objectives. But it is not an intrusive technique. It does not consist of creating a video, launching it and forgetting about it. And it is not here to turn your brand into a place to pass through.
In short, and simply put, video marketing is adding video to your content in a meaningful way. It is born out of pure necessity, but it is not something new. What has really changed is the importance that audiovisual production has acquired in every platform and communication channel in recent years. Proof of this are the following figures:
long live video!
We have a video. We scratch. And... Surprise! A multitude of benefits for your brand:
However, there is not just one type of video, but within the format, there are a multitude of typologies depending on the objectives we pursue: corporate, motion graphics, tutorial, cinemagraphs, explanatory... To your liking!
As we have been saying, there are many different types of video that you can produce depending on your objectives and needs: for example, a testimonial humanises, a filmed video demonstrates a reality, and the explainer uses the animated format to explain, as its name suggests.
Let's look at some examples:
Not all videos are brand videos. Brand videos are part of a broader outreach campaign and show the company's vision, mission, values, and the products and services it offers. Sort of like a corporate video.
The inauguration of a new business, a meeting of suppliers or simply a meeting with your community of users can be good reasons to make a video event. What you don't communicate, simply doesn't exist.
These are videos that show how a product or service works. Many brands use animation to explain complex processes in a simple way. Graphic design, animation and sound come together to explain the technical processes of software or other products. An attractive and understandable message is the final result.
Doing interviews with leading experts in an industry or sector builds authority and confidence in your business.
Also called educational. If you want to show your audience something new, this video can be the vehicle you need to make it known. People no longer spend their time assimilating content through text. Manuals and FAQs are becoming obsolete.
They are not the only types, so you don't need to take them on faith. Anything you can imagine can be conveyed on video.
A video marketing strategy is a powerful lead generation machine now and in the years to come:
HubSpot' s latest Inbound event was different for many reasons beyond its Covid telematics nature. It was also different because of the emphasis and innovations in the audio-visual format. Among the most notable surprises from its speakers were the new insights and reporting tools on the HubSpot Video platform, powered by Vidyard, as well as the importance of creating a business YouTube channel to generate leads, as explained by Zach Basner.
are you clear on what video marketing is and do you have any doubts about the trendy format?