Social platforms have been trending for a while now, and the one that caught the attention of many because of the new theme it offered was Clubhouse. Today we tell you how this social network works, its opportunities and how it can help your business. You can't miss it!
Clubhouse is a social network that is somewhere between a radio format and a voice chat. It works in a simple way: you join the conversations that users are having in real time, participating directly in them or you can be alone as an audience. If you are an audience, you can "raise your hand" and the moderators of the conversation will give you the floor so that you can participate. In other words, within the application you can be a moderator, speaker or audience or listener. In the latter mode you can only listen, as if it were a podcast, but also interact with your voice if the moderator allows it and you want to. Video, text or images do not enter into this app.
Clubhouse organises content into rooms and clubs. Rooms are places where a conversation takes place. Rooms can be scheduled with a date and time and the application will notify users of this event in case they want to join. There are three types of rooms, which vary according to their privacy:
Clubs group users according to their tastes and interests, and within each club you can create rooms. Clubs are groups of users with common themes, and if the club administrator creates a room you will be notified if you want to join the conversation.
Although at first glance it may not seem like a very useful social network for your business, because of its podcast-style format, like the rest, if used well and with imagination you can get a lot out of it. You can create a community with profiles and professional interests similar to those of your brand, so linking your business strategy with Clubhouse can be a good idea. Just as your digital marketing plan includes a strategy on social networks, such as Instagram or TikTok, add this new one.
Trying new formats will not lead you to failure, remember that testing is important to improve your business. Likewise, the use of clubs can help your company to build a good community of followers with interest in what you do, similar to what happens with Facebook pages. Within this club you can create rooms where you can spread content, present your products or services and even sell directly.
in conclusion, it is a good time to start experimenting with ClubHouse, as thousands of people have already signed up and are on the app. But as always in social media, the key to making your ClubHouse presence work is to create valuable content and information and find your niche audience. Finally, it is also important to link your ClubHouse presence to other social networks. Users who already follow you on Twitter and Facebook will receive alerts of your ClubHouse activity, making it easier to start making yourself known.