Of course we do Inbound Marketing, but there is another buzzword, growth hacking. The problem for many people and companies is that they don't understand some basic concepts like these, so we think it's a great idea to start this post with their definition. And why not? Remind you that at Occam Digital Agency we can help you put them into practice. How?
Let's start with the basics.
As its creators would say, "it is the business methodology that aims to capture customers by creating valuable content and tailor-made experiences. While Outbound Marketing (traditional marketing methods) bursts in directly by presenting the public with content that they don't always want, Inbound Marketing forms useful connections for the customer in solving real problems".
And all thanks to the use of tools that have nothing to do with intrusive advertising, but with the natural attraction of the user: social media, SEO, email marketing, HubSpot CRM, content marketing... And what's more, they all work in coordination and oriented towards a common goal.
Inbound stops annoying those who don't want to hear from you and instead attracts those who need you, even if they don't know it yet. You will apply it to your brand when you realise that traditional techniques not only attract non-potential customers, but also gather big haters. And that will end up damaging your image and your credibility.
That's not what your brand came into the world for, is it?
Also known as Attraction Marketing, more and more companies are opting for Inbound strategies and online media to disseminate content, as they attack the interruptive and unidirectional logic to which traditional marketing is accustomed. Inbound wants something more than that, natural attraction:
But before thinking about content dissemination, let's analyse your situation. What is the current state of your company, audience and competition? What is your level of active presence on Facebook? Do you use the social networks where your audience is present? What is being said about your brand on them?
Plan, plan, plan.
It is more than just a buzzword. You are very wrong if you think that having an attractive website is going to bring in sales. And yes, you are right when you think that people are willing to pay more for products from well-positioned brands, because that is synonymous with quality content, but also with something else: a noticeable increase in the volume of users and revenue with minimal expense and effort. That is growth hacking!
"The experimentation and processes involved in building and maintaining a company's customer base. Growth hacking is characterised by using creative, innovative and low-cost strategies to achieve customer base growth"(HubSpot)
The 5 vital pillars to apply growth hacking in your company (without dying trying):
are you testing different techniques to see what works and what doesn't? Then you are already implementing growth hacking, even if you don't call it that yet. Different CTA designs for newsletters, two names as subject lines in an email... It's not magic, it's growth hacking.
When both techniques work together, the chances of success multiply. While Inbound works on attracting potential customers through non-intrusive marketing techniques, growth hacking checks which tools work best and how to improve them.
3 practical examples of growth hacking in Inbound strategies:
too many doubts that you don't dare to ask? You are in the right place to solve them.
Using obsolete marketing techniques to attract current customers is like going out to flirt in the street in confinement. Maybe you're lucky, but it's not usual. Because you have to know how to be there, and for that you need to know your target audience. What works and what doesn't.
Inbound Marketing works, but it requires testing alternatives to keep improving. And that is what the discipline of growth hacking allows, because with the minimum effort and expense, the volume of revenue or users of companies is increased. However, there is a fine line between the desire to attract new users and falling into the use of techniques that are not recommended. Would you rather get 20,000 users with spam than 1,000 in an organic way?
You need help from an Inbound Marketing specialist. You need Occam Digital Agency, the place where potential customers and brands meet and make their dreams come true. We are up to date with the latest developments in growth hacking and its application in Inbound Marketing strategies.
Write to us, call us, or think of us. Destiny has brought you here!