did you know that your LinkedIn page is the first place users go to find out about your products and services? Its professional nature means that users use this platform more than any other social network to find solutions for their business. That's why it's important to keep your page active and up-to-date. The aim of this post is to show you the main benefits and functionalities of LinkedIn in order to help you implement it in your company. Do you dare?
It is a social network oriented to professional profiles and its main objective is to put in contact different professionals from any sector. It allows us to expand our contacts and generate business, so you will find profiles and companies willing to promote themselves, negotiate and network. As you will see, it has little to do with the objectives pursued by other social networks that we often use, such as Facebook, Twitter or Instagram.
Let's go deeper..
LinkedIn is much more than just an online CV. Recent studies published by Kinsta have delved into the demographics of LinkedIn:
According to the Pew Research Center's 2018 Social Media Usage Study:
LinkedIn usage in Spain 2019 has been summarised in Social Selling with some data showing:
New statistics for 2020 have already emerged, showing that LinkedIn is a social network in constant growth. The number of Spanish users continues to grow to over 12 million, distributed mainly between Madrid, Barcelona and Valencia, in that order, followed by the cities of Murcia, Seville, Malaga, Bilbao, Granada, Zaragoza and Vigo.
In terms of gender and age:
In addition, LinkedIn also plays a vital role in the customer buying cycle, with "52% of shoppers citing LinkedIn as the most influential channel during their search for a product or service".
triumph with Linkedin!
LinkedIn can be used for many things apart from job search. Dedicating time to the publications your business makes on this social network is fundamental and they must be in line with your online strategy. Some of its main functionalities are:
Itis worth creating a company profile on LinkedIn as part of your digital communication strategy. Many companies are still wondering whether it is worth having a presence on social media, but if we take a look at the statistics above, it makes sense to think that our presence on social media is vital to the growth of any business. The figures show that it is clear why so many companies are reluctant to be left out of the game.
However, it is not enough to register, it is also necessary to pay attention to 3 fundamental aspects: quantifiable objectives, regular updating of the content we publish and monitoring of the results.
In addition, you must take into account other general aspects: complete the summary (vision, mission, values, positioning, products/services), add your logo and cover image and enter the details of the organisation (website, headquarters, office location, sector, size...). This will make it easier to find.
are you still wondering whether it is worth having a presence on this platform? Then we recommend you take a look at the following benefits:
if you don't know how to get the most out of your company on social networks, tell us all your doubts and discover all the benefits.
You've probably heard of ad campaigns on Facebook, Twitter or LinkedIn, or maybe you've already launched one of them. Keep these tips in mind:
LinkedIn Ads can bring great advantages to your business, especially if you are B2B, as you will be able to identify the target of each organisation.
This social network offers endless options for businesses, beyond publishing content and networking. Nowadays, practically no one doubts the usefulness of social networks for customer loyalty. They may not be the best way to market our products or services, but they are the best way to promote them and turn their profiles into a showcase for potential customers.
With LinkedIn you can take advantage of endless possibilities to make this happen: from including detailed descriptions with images and videos, to redirecting users to the company's website and providing their opinion to continue improving.
If you want to know more curiosities about LinkedIn, follow us every week on our blog and learn how to get the most out of your company on social networks.