if you don't have your SME online yet and are looking to improve its presence, first impressions count for a lot. Creating a website involves design and digital development, but you don't need to be technically savvy, you can leave it to professionals to just write the content and approve the final result.
Marketing is the art of persuasion and the science of combining emotional management with social needs.
Everyone needs a bit of inspiration at some point to give shape to their ideas, and in the face of this reflection, knowing the reasons why your SME needs a web presence is a good practice:
It is essential for your company to have an online presence nowadays, there are hundreds of users out there looking for your products and services, let them find you!
There is life beyond the domain, design, layout, forms, calls to action, hosting, blog and search engines of your website.
What adds points to your website:
We know that this part can be a bit more difficult, but it is essential to dedicate some time to it so that later it is perfectly understood what your business is about. Besides, you will not be alone, you will always have the support of the professionals you entrust your project to.
don't worry if you don't know where to start!
who is your target audience? This is an important step that many companies overlook and that you should not overlook. Think about which group of people might be interested in the content, product or service you are going to offer and who you would like to consume it. What are their objectives, concerns, circumstances and needs? Where do they look for information? What kind of content do they read? It is important to know. Of course, do not make the mistake of covering all types of audiences, as the saying goes that he who covers a lot, covers little, is a tight squeeze.
Do it taking into account the type of business, the brand values that identify you, your philosophy... There are thousands of fonts, so it is easy to get lost and not know which one to choose when you start browsing them. We recommend that you do not use more than two (one for the header and another for the texts of the page). Whatever option you choose, make sure it is legible. This is exactly what the most optimised and valued websites by Google do.
Once you know who your potential audience is, it will be much easier to choose the most appropriate colours. At the very most, we recommend you choose 4. Don't make weird mixes and use tools to create combinations that work. You have to feel comfortable with them.
They should represent you and your business, with a well-defined tone and spirit, reflecting coherence through the pores. Here you must take into account the colour palette and the typography you have chosen.
tACHÁN! You already have your own style guide fresh out of the oven.
do you want a spectacular website for your SME? Request information now, we are waiting for you!