If you have ever wondered in which social networks you should have a presence, LinkedIn is one of them. LinkedIn is perfect to design your personal branding strategy.
This social network was born to connect professionals and companies looking for professional collaborations, new job or business opportunities. In short, on this platform you search, find or offer business or employment opportunities.
Now that you know what LinkedIn is, although we are sure you already know it, let's focus on what LinkedIn Ads is and how its use can help you in your campaigns. Keep reading so you don't miss anything.
You probably already know all the advantages of having a profile on this social network, such as making contacts, looking for jobs, sharing your work and texts or interacting with people in your sector, but you may not know that you can also create ads to attract customers to your business.
LinkedIn, like Facebook and Google, has a tool for you to create and manage your campaigns, what we call LinkedIn Ads, which is a tool that helps you generate leads, as well as allowing you to create and share paid ads that you control through content management, and share within the same platform.
LinkedIn Ads is located within the application itself, so you don't have to create a profile on a different site, you can also create ads targeted to a specific audience and according to your objectives. This advertising tool allows you to segment your audience according to the profile you want to target, either by level of education, location, experience or languages.
As we have mentioned, this social network is oriented to the labour market, not only to look for a job or offer it, but also to get a good reputation for your brand. It is important for this step that your profile is attractive, to attract traffic to your profile that will translate into visits to your website.
Now that you know what LinkedIn Ads is and understand what it's for, here are some tips to optimise your campaigns on the platform. Here is a list of what types of ads you can run:
Now it's time to get down to work and start creating your ads. The essential thing is to have a personal page within the application and have a company page, otherwise you will not be able to make sponsored content. And although at first it will be expensive, and not only to create ads, LinkedIn campaigns with quality content usually ensure the return on investment.
Remember to be clear about the main objective of your campaigns, which is to direct users to your website and generate leads to get information about your potential customers. LinkedIn advertising will become a good ally in your digital marketing strategy.
we hope you enjoyed reading this article!