what is blogging, what is its role in Inbound Marketing and how does it help technology companies in the conversion process?
Day by day, many new concepts and practices are being introduced in companies. Marketing is a very broad field that includes an infinite number of different activities and techniques. In its exercise, new practices are emerging that adapt to the changing reality of the market. With the aim of offering a service that best satisfies customers, marketing includes different methods to identify the needs and desires of these. At this point, Inbound Marketing takes special relevance, two concepts united to give rise to attraction marketing. It consists of a series of marketing techniques designed to attract potential customers and offer them information of their interest through various media, such as blogs.
Many companies in the IT sector may still be unfamiliar with the concept of blogging, but they have a perfect opportunity to find out what blogging is all about and how it can help them develop their business.
Perhaps you have thought about blogging at some point. You may even already have one. However, are you making the most of it? At the time, the arrival of blogs was a revolution on the Internet. Everyone wanted to have one, but very few were really aware of its possibilities. Its creation was not too mysterious, because with three or four clicks you could have your own blog. Companies have increasingly taken it into account, so much so that, nowadays, it is one of the most used formats at a corporate level to attract public and become a reference.
In this way, talking about blogging implies talking about a weblog, about the very action of creating a blog, of publishing content on it. Companies use it professionally, but it is important for the IT sector to bear in mind the following: blogging does not only mean writing for a blog, but it also includes knowledge about tools and strategies that allow it to be more visible.
The importance of a blog in an Inbound Marketing strategy is currently undeniable. The Inbound methodology is based on a valuable asset: content. Its production must be focused on a target and towards a buyer persona. However, what is the point of producing quality content if we do not give it the dissemination it deserves? Companies spend much of their time writing it and sometimes forget the importance of its dissemination. Well, at this point we must remember that if we do not publicise our content, its production will be a real waste of time.
The generation of qualified traffic is one of the keys within the Inbound Marketing strategy, and blogs play a key role in it. Why?
Because they have an essential objective: to awaken and attract the attention of potential customers through content. However, blogs also allow them to empathise with the activity and knowledge of the company. Their implementation has been decisive in the IT sector, so much so that, according to the HubSpot platform, "companies that have a blog get more traffic than those that do not have one:
Its importance, moreover, lies not only in general results such as those just mentioned, but also in the fact that, thanks to the use of blogs, companies in the IT sector achieve specific benefits for their activity, such as:
Blogs have thus become a perfect showcase to present your company's content. A place where your potential customers will want to go, where every element counts. The characteristics that blogs in IT companies need to have in order to generate traffic are:
An increasing number of companies in the IT sector are opting for the creation of blogs and the production and publication of content on them. The benefits obtained are a reality, and their implementation is the perfect opportunity to publicise your company. Are you ready to get started?
waiting is not the best way to be successful!