how much importance are you giving to the look and feel of your website? Do you know how many websites exist on the internet?
More than 20 years ago, the first website in history was created, made possible by Tim Berners Lee, but few could have imagined the revolutionary universe that would follow. So much has happened since then!
In barely a decade, the world "has gone from having 92 million websites on the Internet to more than 1 billion", as the Rananegra blog explains. Imagine that each site has a certain number of potential users. How many people would we be talking about?
Far from establishing numerical values on the human ingredient, we want to emphasise the appearance of these sites. How much importance do users give to the design of the pages they visit? Does it influence the decisions they make about online brands?
Let's find out.
In the deep eagerness of companies to improve more and more we find the link of design. It is clear that information architecture occupies one of the most important places in online brands, but it is not the only one. Design is fundamental, and we want to tell you why:
don't keep it inside.
The Internet has brought with it an open window to a world of innovation. A couple of years ago nobody could imagine working in web design or in other jobs related to the Internet world. But something has changed. Design has become an essential professional scenario in companies, especially in the world of digital marketing. We are no longer surprised by the awakening of professional careers focused on the Internet world, such as degrees in Multimedia, Computer Engineering, Graphic Design, Web Design, Video Game Development, Digital Marketing, SEO, etc.
This phenomenon is not a coincidence. On the contrary, it is a reflection of the change in the behaviour of companies and people. You know, Inbound Marketing arrived around 15 years ago as a consequence of consumer behaviour. Websites and the search for any answer on them became increasingly important. Therefore, many brands began to include this methodology in their processes, but they did it from the creation of valuable content, social network profiles, etc.
Now, the appearance of these sites has become a focus of attention. It is not enough to have a website, but it is necessary to have a careful, clear and responsive design, and you can only get that from the hand of specialised professionals.
are you betting on a professional and well positioned website?