These 4 elements are the vital pillars of digital marketing. You have probably heard more about some than others, but they are all important for any brand. Are you planning your online marketing strategy? The best option is to address these 4 pillars to establish your online strategy in the long term. LET'S GET STARTED!
Search Engine Optimisation, also known as SEO, is search engine optimisation, a process used by many brands to improve their website's visibility in organic search engine results. Authority (popularity of the website) and relevance (the page's relationship to a search query) are two vital factors in ranking a company's website.
The acronym Search Engine Marketing, better known as SEM, has become the most popular paid search engine advertising campaigns. Often it is the search engines themselves who offer us the tools to optimise visibility and advertise in their media. Google AdWords or Bing Ads, among others, allow us to generate quality traffic to the web.
App Store Optimisation. You may not have heard so much about it, since its popularity has awakened with mobile applications. ASO is the positioning for mobile applications in order to achieve greater visibility. It fulfils the same functions as SEO positioning, but with the difference that ASO is responsible for positioning mobile Apps in virtual shops, such as Google Play Store or App Store. Its main objective is to ensure that a greater number of people can easily find the applications they are looking for.
Social Media Optimisation focuses on all those actions carried out in social media, whether blogs, social networks, forums or others, as well as their optimisation to achieve the marketing and communication objectives set in the digital marketing plan. The 5 basic rules of SMO are: make it easy for the user to share content on social networks or other media, distribute it, reward those who help to spread it, adapt the content to other formats (videos, infographics, shlideshare...) and encourage mashup.
In general terms, SEO is achieved by implementing the content and code of the pages, SEM gets many visits quickly that can be transformed into revenue, SMO allows to make the web more social and facilitate the sharing of documents, followers and generate more traffic by recommendations, and ASO allows to increase the visibility of the mobile application and the number of downloads.
However, we want to go deeper into the advantages of each of these positioning:
Luck is not a strategy. Start making the most of the positioning tools you have at your disposal, combine them with Inbound Marketing and boost your brand's visibility through social networks, search engines and mobile applications. COME ON!