what is video marketing and why is it so powerful? You will have often come across these questions. Well, now it's our turn to explain why this format has become a powerful element of digital marketing. One thing is clear: your customers want video. They consume it easily, they are entertained, their brains remember 80% of what they see and thanks to it, brands are more visible. That's the big challenge.
In this chapter we are going to give you 14 reasons to communicate with video once and for all.
Yes, we know it is very basic, but it is much more important than you think, something that now seems so commonplace, but that is changing the behaviour of brands and users. Video marketing is a type of communication strategy that companies apply through audiovisual production to reach their audience and persuade them.
Everything is easier and more understandable when it is told to us in an audiovisual way. Often, the written content keeps details that are summarised in a general way in the video. That's why video and text form a strange and perfect couple. Remember when at school you were told to read a book and you looked for the option to watch the film? The same thing happens to your clients with the content of your blog.
That's why we've brought you 14 reasons to convince you to make video marketing part of your strategy:
everything clear so far?
Video is ideal for your blog, for your email marketing campaign, social networks and a long etcetera. It is very well received in all channels. It can add a lot of value to your content strategy. For example: an explanatory video can tell how to use a product of your company in seconds. The user will understand it inside out and will not have to complicate his life to solve the problem.
And you can even present your company in a few words. Perfect for your customers to get to know you inside and out. Transparent, face to face.
Let your marketing campaigns look great. Your audience appreciates it. Data shows every year that audiovisual pieces generate a great ROI, or return on investment, and a very positive impact on brands.
Any user pays more attention to a video than to a text before making a purchase. They no longer just watch what they are offered, they search, browse, listen, watch and participate. They want authenticity, humanity and trust. Everything that video brings with it.
Video marketing gives you wings. Shall we check it out?