As time goes by, we learn to let go of everything that is no longer useful or does not contribute. Intrusive advertising techniques, obsolete marketing methods... And an endless number of actions that no longer make sense for users. Things evolve, and so does marketing. That is why today we want to talk to you about the main differences between Outbound and Inbound. Why do we talk about these two concepts? What is the reality behind them? Are you using them in your company?
come and find out!
Outbound Marketing is the concept used to define the set of actions aimed at selling products or services to users using only one-way communication, i.e. from the company to the user and never the other way around. Inbound Marketing, on the other hand, focuses on the customer and allows two-way communication, taking into account their opinions, their needs and everything related to them in order to carry out personalised marketing actions adapted to the user's needs.
These definitions may seem very simple at first glance, so let's take a closer look at them.
So that there are no doubts about it, we are going to tell you the main characteristics and differences between both:
are you implementing any of these models and would you like to make changes to your marketing strategy?
In a single sentence, because it places value on helping and caring for the user above all else. People are won over with acts of affection, taking care of them, with love. In the relationship between company and client, exactly the same thing happens. It is better for the user to find you rather than go looking for you. Otherwise, they will almost certainly get overwhelmed and run away.
You just need a bit ofphilosophy (the user's buying behaviour has changed a lot in the last 10 years), methodology (very specific processes) and tools (SEO, social networks, CTAs, landing pages, Social Ads, content, analytics, etc.) .
Content is the vital pillar of Inbound Marketing because it is through it that value is disseminated in different channels. It does not pressure the user to access a product or service, but lets it flow and reach them naturally. If they are an ideal customer for your brand, they will reach them without the need to go out and look for them .
Thanks to this process, we can get to know the potential customer better, know what they need, give them valuable content and convert them into loyal customers. Because, in the end, what we want is to help them and not interrupt them. That's what it's all about, don't you think?
Many companies have decided to do Inbound Marketing by integrating with HubSpot, which multiplies its possibilities even more:
and much more! Do you want to discover all the possibilities of this online marketing tool? Call us.