Although podcasting started as a format used mainly by users, today a multitude of brands, both large and small, use it as a tool to connect with their audience.
A podcast is a piece of audio with a defined periodicity and a vocation for continuity that can be downloaded on the internet. More broadly, audio with still photo montages can also be considered podcasts.
The etymological origin of the term "podcast" comes from "iPod" (a device for listening to music and audio via Apple's iTunes system) and "broadcast" (broadcasting content). This definition made sense a long time ago, when it was necessary to have an iPod to play them, but nowadays podcasts can be listened to without any problem from any website.
Podcasting is acontent format that reaches people who would not otherwise find it, people who prefer mobile media and the intimacy of listening to audio content.
The podcast is usually led by a presenter, different contributors and interviewees, who, over a period of time, present and develop a specific topic to form different episodes that deal with that or several subjects.
The format of podcasts is their main advantage. At a time when we consider that lack of time prevents us from carrying out certain types of tasks, finding methods to speed up and easily digest content is a good solution. The use of a podcast can help you reach and familiarise yourself with new audiences for your business.
A podcast can be a great marketing tool for your venture - it can give you the authority you need, create an image, build relationships, develop a community and help you achieve the goals of your business or organisation.
We don't have the key to success, but we believe that a podcast is a format that can fit very well with certain types of strategies. Here are some reasons to consider:
If your business sector is not well served in the podcast universe, it is likely that there are listeners who are eager to get information and actively seek your content. Design a thematic niche where you can talk easily and authoritatively for a period of time in an informal and attractive language.
Meet iVOOX, the free podcasting platform, click here to learn more about this tool .
Here are some steps to follow to get started in the world of podcasting and take advantage of the benefits it offers:
Reading an article is not the same as listening to an expert with their inflections, pauses, emotions and enthusiasm communicating the same message. Having a voice channel dedicated to helping your potential customers could be a key element in your marketing strategy.
When looking for the financial benefit of this activity, don't think of podcasting as a way to generate revenue with ads from other sponsors. Monetisation comes with a large number of weekly downloads, not subscribers. Instead, think of podcasting as a way to reach the people you want to reach in order to build community, develop authority and trust so that they will purchase your products and services.
As long as the podcast continues, your audience is likely to keep listening, and if you do a good job, they may recommend your podcast to others, which will increase your reach considerably.