are you taking your first steps in Inbound Marketing and would like to remember some key concepts? Do you use blog, video, email and don't know how to optimise your marketing actions?
You need to measure results, and to do so, we are going to introduce you to the most important KPIs in digital marketing, i.e. Key Performance Indicators that will allow you to measure the effectiveness of your marketing actions.
Today we are going to talk about you, your strategies and how to measure them. You are about to discover the wonderful world of measuring results in Inbound.
"What you can't measure, you can't manage " - William Pepperell
There are many reasons to define your Key Performance Indicators to measure the success or failure of your campaigns:
In short, KPIs allow us to make better decisions about our marketing strategy. To define them, it is necessary to remember those famous SMART objectives (Specific, Measurable, Achievable, Relevant and Time-bound). Remember them?
I mean, increasing the number of visits to your blog in one day is not a SMART objective. It is not a realistic, specific or time-bound goal. On the contrary, publishing 150 posts on your blog over the next 11 months, or going from the current 400 visits to 600 per month by the end of this year, are considered SMART objectives.
Email marketing, blog content, video marketing, email... As a multi-media strategy, it might seem that measuring results is too complex. However, thanks to the power of the digital tools we use today, evaluating the performance of our campaigns is easier than you think.
find out how!
It all depends on the actions and tools you are using: blog? social media? for what purpose?
Let's suppose we are implementing an Inbound Marketing strategy, with all that this implies: generating content on blogs, sharing on social networks, distributing newsletters by email, presenting products in videos, etc. What we are talking about is Web Positioning and Content Marketing, Email Marketing and Social Media.
which KPIs to use in each of them?
Before you get out the ruler and the bevel, your website must be designed in such a way that it can be measured (meta-description, title, avoid duplicate content, use image and ALT tags...). Once you check the availability of these elements, you can measure results with these SEO KPIs:
They say that our email inbox is the best social network in the world, and this is the perfect time to check if your campaign is working properly, or if it needs improvement. To do so, you can use the following indicators:
If what is not communicated does not exist, what is not measured cannot be improved. Content marketing is the fundamental leg of your Inbound strategy. See how to measure its results!
"It's not about platforms, it's about experiences". What is happening with the actions you are taking on your social networks, is your list of followers growing, how is the content you are sharing working, we show you some KPIs to recommend in Social Media:
ready to practice? Measuring the results of your digital marketing campaigns is vital to correct mistakes and optimise processes.
And speaking of digital marketing and KPIs... Without a well-defined objective, it is impossible to measure results!