Don't answer us yet. Think for a moment about the strategy you are following, the model you have defined, how often you share or publish content on them, which networks you are using, if you are getting the results you expect, where you are focusing... There are so many relevant questions we could ask about social networks that many professionals don't even question them
There are so many relevant questions that we could ask ourselves about social networks that many professionals do not even question them. They share content in any way without following a common and organised thread, and, as a result, they move further and further away from their objectives.
That's why today we want to share with you how you should use social media in your Inbound Marketing strategy, as well as its importance in the attraction process.
did you know that you can trigger the conversation with your users? It is in your hands.
When we talk about these social structures, we quickly think of getting followers, but in reality, there are many other alternatives. For example: generating more interaction with users. To achieve this, you need more than just publishing content, and this is precisely where the Inbound methodology comes into play. Publishing more does not mean getting better results. How many times have you shared arguments on Facebook, Linkedin, Twitter or Instagram without noticing a change in the results?
If this has happened to you, maybe you are not using them as much as they deserve. Maybe you are not even using them to their full potential and, even worse, you are not showing your audience why you are different. What you need, then, is to define your position:
If you want to be your users' best bet, don't hesitate to give them the value they deserve.
You will have learned, but you will have missed an opportunity, so we want to give you some tips on how to avoid mistakes in your strategy:
The analysis and success achieved can be the best basis for your content generation and user interaction.
It is difficult to define point by point the amount of results you can achieve as a result of a good social media strategy, so we encourage you to put these points into practice and let us hear from you. However, we would like to end this post with a reminder.
Attitude always counts, as you know, but in social media, as in so many other areas, it is not enough to put all the effort in the world. Awakening the interest of your potential customers, as well as attracting them, is an action over which you have the power, especially considering the democratisation of the online world and the amount of opportunities it offers us.
You have the tools you need to reach customers more easily and you are in the process of creating an Inbound Marketing strategy, so there are no valid 'buts' to effective online presence. Start by listening to your customers, because listening has never been more important.
how far are you willing to go?