You have probably heard a lot of talk about conversion and the relationship of this term with a higher number of sales. CRO, although it ends up increasing sales, this is not its sole purpose. Rather, what it seeks is to increase the conversion rate of our website, even if the web traffic does not undergo any noticeable change.
shall we see how it does it?
CRO, an acronym for Conversion Rate Optimisation, is a term that is currently on the rise, thanks to which many companies are already improving their online sales results as well as their revenue figures.
CRO is a set of techniques and tools whose ultimate goal is to increase the number of visitors to a website that will eventually become customers of that brand. For example, if we have a website of makeup products that receives a very high number of monthly visits but the number of purchases that are made on it are very low, it means that something is not going as planned. But with the advent of CRO techniques, this can be solved effectively. CRO helps you convert. And we are not just talking about selling more. We can find many types of conversion: you can aim to sell or you can aim to obtain leads, for example. Conversion Rate Optimization tries to increase the conversion rate, although the traffic remains the same.
If you are asking yourself, what is conversion rate, it is time to talk about it.
The conversion rate or conversion ratio of a website is the percentage we obtain by dividing the number of goals achieved by the total number of visits to a website. In other words, this is the metric that measures the success of a website.
For example, if this month you have achieved 20 sales through your website and you have had 600 visits, your conversion rate is 3.3%. Or, for example, imagine that you have a website that is financed through user subscriptions, and that out of every 300 visits only 3 subscribe to your website. This means that your conversion rate is 1%. Well, here you have two options to convert more: you can increase the traffic to your website or you can increase your conversion rate through CRO techniques .
CRO, as we have already mentioned, is a strategy that seeks not only to generate more traffic to our website, but also to convert those visits into customers of our brand and generate a profit for us.
This strategy is based on a process that consists of six phases in order to be successful.
When we want to market our company, it is important to work on the CRO of our website, because after all, this is the one that will be the showcase of our brand and through which we will obtain the final sales.
The idea of implementing a system of continuous improvement as the last phase of our CRO strategy will be very beneficial for our brand because the important thing is not only to find the problem, put a solution and improve the conversion rate in a timely manner but to make it last over time. When we create a system that allows us to find the failures of our web business and solve them quickly and effectively will generate an improvement in our profits as well as the image of our brand in a progressive manner.
In addition, when you use CRO you are giving both your website in particular and your brand in general the opportunity to grow, adapt to new market trends, improve both its content and its design and can also help us in SEO positioning.
In short, implementing CRO in your online business mixed with your inbound marketing project will significantly improve your online business, as well as your company's profits.