"An Australian, Jason Larke, experiences the live birth of his son. 4,000 kilometres separate him from the baby. From Chinchilla, a small town in Queensland and wearing Gear VR glasses, the engineer virtually attends the birth of his wife in a hospital room in Perth. A miracle, headlines the US newspaper Washington Post".
This is how the BBVA Innovation Center began its newsletter on VR. Technology and total immersion in a world that is increasingly within our reach have landed under the acronym of Virtual Reality.
It transports us to universes never dreamed of and fulfils science fiction proposals, making us the real protagonists of the stories told. Beyond our reality captured on video is the construction of virtual spaces and realities ready to generate immersive experiences, even in your own company. VR revolutionises business and allows consumers to immerse themselves and interact in a virtual environment through a simulation. It works!
That's why at Occam we design Virtual Reality experiences ready to be experienced with your headset. Looking for a digital agency in Madrid to help you take the plunge? Here we are!
This revolutionary concept has been defined as an environment of real-looking objects and scenes created by means of computer technology. It is capable of creating in the user the sensation of being immersed in it and observing reality from a device, which is normally a pair of glasses or a helmet. In addition, it can be accompanied by other special elements to achieve greater interaction with what surrounds it.
Its main objective is to immerse the user and make them participate in the environment. Although it is a technique widely used today, its origins date back to the 19th century, with the invention of the stereoscope. It was not until 1960 that Corneau and Bryan developed the first Virtual Reality helmet.
With the variety of devices that exist on the market and the pervasiveness of the technologies among users, Virtual Reality is increasingly present in companies' projects. While we wait for generation Z, as well as other digital natives, to influence consumption, companies can adapt their businesses to this type of technology.
We are going to show you 4 uses that some brands are already making of this tool:
can you think of anything else? Tell us your idea, we will make you a proposal to get the most out of Virtual Reality applied to your business.
Its applications are infinite, although, until now, they have been focused almost entirely on the world of entertainment and video games.
Virtual Reality is present in flight simulators in the military professions, the simulation of activities in education, health to help people in recovery processes or in sports to train in game tactics.
It is clear that VR works in a multitude of sectors. In 2017, all the expectations for its boom were set for 2020, and now, they are fulfilled!
As specialists in video production and design of immersive experiences ready to be experienced, many times, users ask us what are the possibilities of this technology applied to their business. Therefore, today we want to highlight 8 advantages that will help you solve this enigma:
At our digital agency, we bring your business closer to the immersive world. Create unique experiences and make your audience feel part of your story!