According to the study carried out by Nielsen Media Spain on the consumption of digital content by users during the Covid-19 confinement, the time people spent on the internet increased by 11 hours a day compared to previous use. What does this tell us? Indeed, the use of digital content is always on the rise, and it has been especially boosted during the pandemic as users have had more time to consume content.
But what is digital content and what types are there? Let's take a look at them in this post.
Although we can get an idea of what the term "digital content" can mean, perhaps we don't know very well what we can consider content and what we can't. To better understand the concept, it is important to know what each of the words that make it up refer to.
When wetalk about "content" we refer to all those materials that transmit a message with information, that is to say, all those elements that manage to entertain people and provide them with something informative, communicative or educational. It is therefore important that for a message to be considered content it must provide something to the consumer, whether at a work, cultural, etc. level.
On the other hand, when we talk about "digital" we refer to all those channels through which this content can be distributed. Previously, the channels of communication were none other than the "traditional" ones, i.e. television, radio or newspapers. However, with the arrival of the Internet and the growing boom of this and of social networks, a new means of communication has been created: the digital medium.
Therefore, we can summarise that digital contents are all those informative, educational or communicative contents that we can distribute through digital elements. An important characteristic is that all of them are based on the use of the internet to be able to share them with the audience.
In addition, the use of the internet and social networks has meant that any user can create digital content and share it without the need for the communications department (for example) to take care of this aspect.
When digital content is used for commercial purposes or to help us in our inbound marketing strategy, the results obtained are always very satisfactory. Creating quality content in digital formats will help our brand attract new visitors that could become customers in the near future.
In addition, one of the main objectives of our inbound marketing campaign is to define our buyer persona. Once we have defined it, using digital content to address them in a personalised way will make them feel confident in our brand.
Digital content will be one of our best allies in any marketing campaign because, on many occasions, it is not enough to have a website or be present on social networks. It is necessary to create quality digital content to give value to our brand and help the user to guide them through the buying process. Also, by creating personalised digital content for our buyer personas, we are providing a unique value to our company that will make customers want to stay with us for future projects and, therefore, we will obtain loyalty on their part.
Therefore, we must always take into account digital content when creating a marketing strategy for our company because it will be very useful, but... what types of digital content can we create? If you are asking yourself this question is because you are probably interested in creating content for your brand so... let's see them!
As we have mentioned throughout this post, there are a large number of examples of digital content that we can vary in their use depending on the type of audience we want to address, the message we want to convey, etc.
For example, if we want to show how one of our products works, it would be a good option to use video, whereas if we want to visually accompany an informative post, we can design an infographic that summarises and illustrates the concepts we are talking about.
Digital contents are classified into four different types and within each of them, we can find different examples, i.e. there are four formats in which the different digital contents are developed: text, image, audio and video.
Within the textual format, we can find some digital contents such as:
Within the image format we can find:
In the audio format we find:
Finally, in the audiovisual format, there is digital content such as:
Now that you know what digital content is and how you can use it in your marketing projects, it is time to put yourself to the test and dedicate all your time and desire to build your brand identity through the online world.