Storytelling comes to mean storytelling. In a way it could be the art of writing well. In marketing it is fundamental, as it consists of connecting with your users through a story with its character and plot.
"I had to discover and understand my own story before I could listen and help others with theirs" Barack Obama, US President.
Every business has a story to tell, every organisation has a vision, every entrepreneur has a dream and every product has its magic.
Today, storytelling is the most powerful tool when it comes to injecting life into your brand or creating an identity for your products or services through authentic and inspiring stories .
Social media has been given the need to tell stories. Since it is only a broadcasting tool, it is not worth much on its own. There is no point in opening a company page on Facebook if we don't have interesting content that catches the attention of the public. That is why brands have started to use storytelling, which allows us to browse social media and suddenly come across a story that touches us.
Time is a very important factor since in digital media everything spreads at the speed of light. Content is now shared, spread and goes viral. The bad thing about this diffusion is that these campaigns remain in time whether they are good or bad. In the latter case it can affect the image or reputation of your company.
As we have already said, the main idea of storytelling is to create content in a planned, integrated way and with a clear purpose: to be original and consistent.
Here arefive essential tips for developing storytelling.
do you think your business could do with a storytelling strategy? Well, don't hesitate and get in touch with us, we look forward to telling your story!