A banner is an advertising graphic element placed on a website whose main objective is to generate interactions with visitors. In the Inbound strategy, banners have the important function of attracting visits and generating conversions. That is why, in many cases, they are considered the port of entry for the lead.
-Integrated banner: This banner is frequently used and is characterised by having a fixed position on the website where it is integrated. It is not very intrusive because its size and location do not vary. Also, within this banner format we find other well-known names such as the page stealer banner, the rectangular banner or the skyscraper banner:
The robapáginas banner is usually seen in the most strategic places of the web to attract the user's attention, such as the sidebars of the page; the rectangular banner is the type of rectangular format ad that is usually located at the top of the web page or interspersed in the text of the site; and the skyscraper banner, which is the banner that has a vertical silhouette that resembles the shape of skyscrapers and are located on the sides of the web.
-Interstitial: This is one of the most repudiated or uncomfortable types of banners, as it occupies the entire screen, superimposing a white background on the website that the user wishes to consult.
-Reminder: The reminder is a type of banner that complements well with the previous format, the interstitial. As soon as you close the full screen ad, the reminder is placed somewhere on the web page, less annoying and more integrated with the design with the firm purpose of reminding you of what its big brother had told you.
-Floating banner: The floating banner is a type of advertisement that appears on a web page unexpectedly, interrupting the user's navigation. They are usually placed next to the top or bottom bar, and usually have a close or exit button in the corner (more or less visible) to allow the user to opt out and return to the content. It is a rather intrusive type of banner because it usually interferes with the content that is being read, causing rejection by visitors.
-Expandable banner: A type of banner that uses a multi-HTML file architecture. Its main characteristic is that its size and location can change when the cursor passes over it, occupying a large part of the screen. It is an intrusive format for users.
-Layer banners are bannersin superimposed layers that cover the reader's content. These banners are certainly aggressive as they are ready to expand from any corner, without limiting themselves to the first visit or page changes, hiding part of the content that the user is viewing.