SERP stands for Search Engine Results Page, i.e. the SERP is the results generated by a search on a search engine or, in other words, what appears when you search for a word on Google.
Although it does not only apply to Google, but to any other search engine such as Yahoo, Internet Explorer, Firefox, Bing... However, Google is the titan of search engines and it is, without a doubt, the place where we should be most concerned about our position within the SERP.
It goes without saying that the best thing to do when it comes to SERPs is to appear as soon as possible, i.e. the higher the better. After all, when we carry out a search we always tend to stay with the first results, as they seem the most reliable and accurate for our search, and we rarely go to the second or other SERP pages .
When in doubt as to whether or not we can do anything to get to the top of the SERP, the answer is yes. We mainly rely on two strategies, called SEO (Search Engine Optimisation) and SEM (Search Engine Marketing), which are made up of different tactics and tricks to be able to raise our position in the SERP. After all, SERP positioning is the equivalent of getting a good location in a busy street, or in a hidden and difficult to access street.
There are two types of SERP:
SERP elements:
It is one of the most useful elements of the SERP becausethe title does not always assure us that the page in question is what we are looking for. Normally when you search on the internet, you do not always know exactly what you want to find and it usually contains only one result.
As this is a description of the website, search engines use this to determine the order of their results, assessing the relevance and usefulness of each result as a featured snippet.
Featured snippets are displayed when the search engine determines that this format will help users find what they are looking for more easily by being able to read the page description and click on the link to access it. They are especially useful for users on mobile devices or those doing voice searches.
The featured snippet is also a tricky element as a bad site description can lower a site's ranking, even removing it from the results no matter how good the match between search and result. A result can be removed from the SERP if it does not comply with Google's policy or if it has been reported by users.
Google's policy on featured snippets includes content that contains the following as content that is eligible for removal:
Users may report the result if:
However, in no case will the result be removed, only the featured snippet. It might seem that this would not affect the SERP ranking too much, but the reality is that a page without a featured snippet receives fewer visits than one with a featured snippet.
So far we have always referred to SERPs as web pages, but SERPs also include images and videos. In fact, a search such as a singer's name will return videos of their music and images of what they look like in the first place.