did you know that there is a key to verifying that the content you generate is of value? Or, better yet, did you know that this key lies within you? It is a fundamental idea that underpins the value of content in the IT sector. A sort of path to the productivity of words that, when combined correctly, produce magic. In this case, their order does alter the product. If you want to discover the key we are talking about, just read a few lines below. Ready?
You have just read the key that I was talking about. Remember it in your mind: your content in the IT sector must educate your users or potential customers. Otherwise, what would be its value? It seems too simple a way to check the validity of your content before publishing it, and in reality it is. I bet anything that, since you were a child, you were taught to ask questions to solve doubts. Ask questions in class, at work, in the street, at home... However, it is also necessary to ask questions to yourself, because when writing your content, only you have the answers. If you do not trust in its validity, who do you think will do it for you?
Here are 20 ways to determine the value of your content. Based on the answers, you can make specific changes to the approach, words and modes of expression used that will ultimately add the value your users are expecting from you. Without further ado, here are the questions associated with each process of content creation: idea generation, content creation, dissemination and optimisation.
When generating content there are several aspects that we must take into account. The questions we have just mentioned would not make much sense if we do not adapt them to the Buyer Journey. Discovery > Consideration > Decision are the three phases that the user goes through before hiring your product or technology service. Thinking about what content you should give in each of them is essential.
After the Buyer Journey, you can start working on the content lifecycle that we have presented. Remember that it is a cyclical and constant process with which you want to convert strangers into visitors, visitors into sales opportunities, sales opportunities into customers, and customers into promoters of your technology company.
To question yourself is to know yourself in order to get the most out of yourself. Asking yourself these kinds of questions before publishing content in the IT sector is essential to verify that the writing you are generating serves your audience. Are you ready to answer yourself? When all your answers are a resounding 'Yes', you will be ready to publish
follow these steps and get good results for your IT company!