Instagram has become one of the star social networks, and not only for those who want to share their best photos, it is also a favourite for brands. This application is a perfect tool for companies, because thanks to it they can attract new customers and make themselves known.
It is not only Instagram, social networks in general have become a pillar within digital marketing, advertising and communication, but as we said at the beginning, this is the most popular, especially among young people.
A fundamental part of digital marketing is to measure all the actions that are carried out, and social networks are no exception. The application itself offers statistics without the need to install a separate tool, which makes the job easier.
In this article we bring you the keys to interpreting Instagram statistics. Don't miss out on this reading!
Instagram statistics are a tool that allows you to analyse the results of your content without leaving the application. These statistics indicate the behaviour and activity you carry out with your profile, as well as the behaviour of other profiles with your account and content.
Instagram Insights (Instagram statistics) are the data that allow you to obtain information about your posts and followers. Thanks to the statistics you can know who and what your audience is like (age, gender, location, etc.), the reach of your posts, the best time and day to post, etc.
In this part you can find the following metrics:
In this section you can get a general idea of how your Instagram profile is performing overall.
In this section you can see the location, gender and age of your followers. These statistics are the key to see what your audience is like, if it fits your target, and above all, you can determine if your followers fit your buyer persona. This data also helps you to re-profile your ideal customer if you find that they don't fit.
Other metrics shown in this section are the time and day when your followers are most active, which helps you decide the best time to share your content, as you will know that at that particular time and day you will get a better response from your audience.
To understand these metrics it is necessary to know that this data is useful to know which content works best. By analysing each publication separately you can check which type of content is most liked, with which you get the most interaction, etc.
Just like the analysis of publications, this section allows you to find out which content gets the most interactions and which your followers like the most. The popularity of stories has increased to such an extent that many companies get more interactions and better results by publishing here than on the Instagram feed itself.
The metrics it offers are:
this is the last section that you can find within the Instagram statistics. IGTVs do not achieve the popularity of stories, but the particularity of this section is that it allows users to upload videos from 1 minute to 1 hour long. You can find the data of the following statistics:
A fundamental key to correctly interpret the statistics of your account is not to confuse reach and impressions.
Impressions are the total number of times a post or story was viewed on Instagram, while reach is the number of unique profiles that have viewed your content.
So the reach metric is much more accurate than impressions, because it refers to the profiles that have seen your content, whereas impressions refer to the total number of times people saw that content. But what does this mean? A post of yours may have had 500 impressions, but on the other hand it may only have had a reach of 150 people.
Now you know all the statistics that the social network offers you, so we encourage you to open this section and observe the data it provides. Before we warn you that to access this tool you need to have a company profile or content creator profile, with a personal profile it is not possible to access.
we hope we have helped you!