what is a pillar page? How can I create one? Why is it important to have one on my blog? How can it help me to improve my company's SEO?
When we talk about Inbound Marketing, we are referring to a whole series of elements and techniques that, when properly combined, lead to the attraction of potential customers. Among the different techniques we find SEO, and to give rise to this, different tools are involved, such as pillar pages. However, few companies are aware of this instrument, just as they do not know in depth the advantages it can bring them in terms of Inbound Marketing strategy.
We are ready to tell you about it.
There is little point in saying that the internet and new technological tools have revolutionised the world of communications. It would be pointless to repeat, once again, that companies are beginning to face their own digital transformation, as well as the reinvention of their businesses. Companies are changing, and so are their methods and techniques. Proof of this has been the Inbound methodology itself, as well as the tools used.
The pillar page is thus a page that serves as a base and is made up of a specific topic that has been elaborated in the content strategy. All topics that are dealt with in greater detail in the cluster content must be included in this pillar page. Thus, the posts that we generate as a result of it will have to be linked to it. The pillar page also serves to maintain control and organisation of the different topics that we are going to deal with.
The best decision is made by Inbound Marketing agencies. Specialists in this methodology, as well as in content strategies, they are experts in the creation of pillar pages adjusted to the topic in question. Apart from this, in order to include a pillar page in your company's blog, it is necessary to know what the most important points are:
As we said at the beginning of this post, users' search behaviour has changed and, as a consequence of this change, pillar pages have emerged, among other things. Search engine queries, as well as their processing, can still make your content visible, and pillar pages play a key role in this regard.
Search behaviours are changing. They already have, and will continue to do so. The structure of your content also counts. That's why it's important that you start working on your company's pillar pages now. These topic clusters manifest the changes in SEO, and the progress in improving the ranking of the vast amount of information on the internet.
As a result of their use, Google has changed its algorithm "to favour topic-based content, making pillar pages a requirement for content marketers who want to maintain a high SERP ranking".
want to start working on the foundation of your topic clusters?