Inbound Marketing News Blog

Cinemagraphs: The magic of photography in motion.

Written by Paula Jiménez | Aug 17, 2023 9:53:57 AM

More and more innovations are being created in the world of audiovisuals. It is now very common to find original video and photographic formats, as audiovisuals are becoming more and more important nowadays. Cinemagraphs

Photography and video are becoming more and more intertwined and that is why what we now know as Cinemagraphs have emerged.

Meet cinemagraphs

Cinemagraphs could be said to combine photography with video. They are static images that are created from a video in which part of the moving image is kept in a loop, thus creating a photograph with some animated parts.

This format is very attractive for its brevity, its creativity and its efficiency as a capturer and catalyst of information with a high visual power in social networks and web pages. If a picture is worth a thousand words, imagine dozens of images per second..

The main objective of these cinemagraphs is to impress the viewer, as they are capable of transmitting an effect that ordinary photographs do not achieve.

This original format is having a lot of success. It is very surprising at first glance, as the viewer usually believes that it is a normal static image until he or she stops to observe it carefully and appreciates the small details in movement.

At Occam we create customised cinemagraphs especially for you to make your website and social networks more attractive. Don't hesitate and join this magical trend.