Realistically, we've been talking about Inbound here and Inbound there for a long time. That's the thing about being an effective and modern marketing strategy for businesses that's here to stay. Not only that, but we've also told you a few things about the role of video marketing, social media, the shift from Outbound to Inbound, etc. Nothing you don't know. Now, what would you answer if you were asked what Inbound marketing isn't? Huh?
Before you start thinking about it, let's give you some clues.
' %}have you ever wondered about it? Used to hearing about everything that is part of the Inbound universe, who would have thought about what is not part of this methodology? At Occam we have done it so that there is no room for doubt. Let's see what it's all about?
Towards all sectors and companies, regardless of their size. It is also heading towards growth. Inbound is an arrow that indicates progress through the creation of content, personalisation, viralisation and analytics. It rolls tirelessly by the hand of the flywheel. It makes visible, captures and builds loyalty. It converts strangers into visitors, these into leads, sales opportunities into customers and, finally, into prescribers. It is a methodology with a past, present and future.
The concept was coined in 2005 by HubSpot co-founders Brian Halligan and Dharmesh Shah. Today, more than 85% of companies that use Inbound Marketing have increased traffic to their website in the first 6 to 7 months. In the coming years, digitalisation will continue to provide companies with a unique opportunity to make the most of the tools available to them. What is the ultimate goal? To optimise their results. To optimise their resources. To optimise the experience of both the company and the customer.
But..
As we have mentioned, defining your buyer persona is the first necessary step to implement your Inbound Marketing strategy and, to do so, it is important to ask yourself about demographic variables (purchasing power, age), user behaviour (where they look for information, what concerns them), consumer habits and any specific aspect that defines your target.
Knowing which buying cycle they will follow is more important than you think, because depending on the stage they are in, their demands will be different. It is essential to know where they are in their buying cycle in order to offer them what they need at each moment. You know... you, as a company, must be prepared to satisfy them. Think about the tone, type and keywords of your content. And don't make the mistake of thinking that all leads are the same. To help you, you can use tools such as Lead scoring or Lead nurturing.
are you anthropocentric? Inbound Marketing is, because people are at the centre of everything.